LàWeerd Collective
LàWeerd
Collective
Category
Visual Identity
Timeline
2025
Role
Designer
Overview
A Gen-Z merchandise brand built on the idea of being “too weird to fit in, too rare to fade.”
The identity explores rebellion and rarity through bold typography, raw textures, and vibrant contrasts — blending street culture energy with minimalist composition.
Every element of LaWeerd’s design challenges conformity, celebrating individuality as a form of creative freedom.
Design Direction
Blazing orange and deep greys for contrast, bold typography, modular layouts.
The LàWeerd logo takes shape from the head of an alien — a symbol of otherness, curiosity, and belonging beyond the norm. Its organic form contrasts the clean geometry of the logotype, reflecting the brand’s duality: chaotic yet intentional, weird yet structured.
Orange for rebellion, neutrals for balance — a color system that vibrates between chaos and control.
LàWeerd Stationery system translates the brand’s rebellious yet refined spirit into tangible form. Clean grids and precise alignment balance the raw energy of bold orange and alien symbolism. Every item — from card to envelope — carries the same message: design that dares to stand out, yet always feels deliberate.
LàWeerd’s merchandise collection celebrates individuality through bold simplicity. Each piece — from club cards to packaging — acts as a token of belonging for the creatively weird. Designed with precision, crafted for those who stand proudly apart.
Outcome
LàWeerd Collective successfully translated its rebellious spirit into a cohesive visual system — bold, minimal, and unmistakably weird. The project built a strong brand language that connects individuality with community, blending experimental expression and structured design. Each touchpoint reinforces one message: being weird is a form of identity worth celebrating.
LàWeerd Collective
LàWeerd
Collective
Category
Visual Identity
Timeline
2025
Role
Designer
Overview
A Gen-Z merchandise brand built on the idea of being “too weird to fit in, too rare to fade.”
The identity explores rebellion and rarity through bold typography, raw textures, and vibrant contrasts — blending street culture energy with minimalist composition.
Every element of LaWeerd’s design challenges conformity, celebrating individuality as a form of creative freedom.
Design Direction
Blazing orange and deep greys for contrast, bold typography, modular layouts.
The LàWeerd logo takes shape from the head of an alien — a symbol of otherness, curiosity, and belonging beyond the norm. Its organic form contrasts the clean geometry of the logotype, reflecting the brand’s duality: chaotic yet intentional, weird yet structured.
Orange for rebellion, neutrals for balance — a color system that vibrates between chaos and control.
LàWeerd Stationery system translates the brand’s rebellious yet refined spirit into tangible form. Clean grids and precise alignment balance the raw energy of bold orange and alien symbolism. Every item — from card to envelope — carries the same message: design that dares to stand out, yet always feels deliberate.
LàWeerd’s merchandise collection celebrates individuality through bold simplicity. Each piece — from club cards to packaging — acts as a token of belonging for the creatively weird. Designed with precision, crafted for those who stand proudly apart.
Outcome
LàWeerd Collective successfully translated its rebellious spirit into a cohesive visual system — bold, minimal, and unmistakably weird. The project built a strong brand language that connects individuality with community, blending experimental expression and structured design. Each touchpoint reinforces one message: being weird is a form of identity worth celebrating.