Loc Tra
Loc Tra
Category
Brand Guidelines
Timeline
2025
Role
Designer
Overview
Loc Tra is a Vietnamese tea brand that celebrates the art of slow living. Rooted in nature and tradition, it brings a sense of peace and mindfulness in every cup, offering a modern tea experience while honoring local culture.
Design Direction
A palette of green and beige, paired with organic illustrations and elegant typography, conveys a natural yet premium feel.
Crafted on textured stock with subtle embossing, the stationery mirrors Graften’s philosophy: beauty lies in the honest and imperfect.
For the full version of Loc Tra Brand Guidelines, use the Flipbook below.
Outcome
A cohesive and recognizable packaging identity that radiates serenity and helps the brand stand out. Inspired by tea leaves and a slow-living lifestyle, the concept combines soft, natural tones to evoke a calm tea experience.
Loc Tra
Loc Tra
Category
Brand Guidelines
Timeline
2025
Role
Designer
Overview
Loc Tra is a Vietnamese tea brand that celebrates the art of slow living. Rooted in nature and tradition, it brings a sense of peace and mindfulness in every cup, offering a modern tea experience while honoring local culture.
Design Direction
A palette of green and beige, paired with organic illustrations and elegant typography, conveys a natural yet premium feel.
Crafted on textured stock with subtle embossing, the stationery mirrors Graften’s philosophy: beauty lies in the honest and imperfect.
For the full version of Loc Tra Brand Guidelines, use the Flipbook below.
Outcome
A cohesive and recognizable packaging identity that radiates serenity and helps the brand stand out. Inspired by tea leaves and a slow-living lifestyle, the concept combines soft, natural tones to evoke a calm tea experience.