Graften
Graften
Category
Visual Identity
Timeline
2025
Role
Designer
Overview
Rooted in the serenity of nature and crafted with quiet precision, Graften is a celebration of imperfection and material honesty. Each piece embodies the philosophy of wabi-sabi — timeless, organic, and soulful. Through its muted palette, tactile surfaces, and editorial calmness, Graften invites stillness into modern living, where beauty lives not in perfection, but in presence
Design Direction
Earth-tone palette, clean typography, and editorial imagery to evoke a quiet yet elevated mood.
Crafted on textured stock with subtle embossing, the stationery mirrors Graften’s philosophy: beauty lies in the honest and imperfect.
Each Graften piece carries the trace of time — shaped by hands, air, and earth. The subtle cracks, uneven rims, and muted tones aren’t flaws but quiet witnesses of its making. Embracing the wabi-sabi spirit, Graften ceramics honor imperfection as truth — reminding us that beauty grows through process, patience, and impermanence. 🏺
The Graften magazine captures the essence of timeless craftsmanship — where every page feels tactile and grounded. Shot among raw stones and soft light, it mirrors the brand’s philosophy: beauty that breathes through stillness and imperfection. Each spread reads like a meditation — on texture, on silence, and on the poetry of handmade creation.
Graften’s social presence captures the poetry of touch and texture. Each post is an intimate glimpse into the making — slow, imperfect, yet profoundly human. Through muted tones and grounded compositions, the feed feels like a meditation on material honesty, where time and nature are the true artists.
Outcome
The outcome is a cohesive visual identity that breathes with calm and honesty. Through organic textures, muted palettes, and timeless typography, Graften translates the beauty of imperfection into a tactile experience — from editorial print to digital presence. Each element reflects its essence: slow-made, grounded, and quietly human
Graften
Graften
Category
Visual Identity
Timeline
2025
Role
Designer
Overview
Rooted in the serenity of nature and crafted with quiet precision, Graften is a celebration of imperfection and material honesty. Each piece embodies the philosophy of wabi-sabi — timeless, organic, and soulful. Through its muted palette, tactile surfaces, and editorial calmness, Graften invites stillness into modern living, where beauty lives not in perfection, but in presence
Design Direction
Earth-tone palette, clean typography, and editorial imagery to evoke a quiet yet elevated mood.
Crafted on textured stock with subtle embossing, the stationery mirrors Graften’s philosophy: beauty lies in the honest and imperfect.
Each Graften piece carries the trace of time — shaped by hands, air, and earth. The subtle cracks, uneven rims, and muted tones aren’t flaws but quiet witnesses of its making. Embracing the wabi-sabi spirit, Graften ceramics honor imperfection as truth — reminding us that beauty grows through process, patience, and impermanence. 🏺
The Graften magazine captures the essence of timeless craftsmanship — where every page feels tactile and grounded. Shot among raw stones and soft light, it mirrors the brand’s philosophy: beauty that breathes through stillness and imperfection. Each spread reads like a meditation — on texture, on silence, and on the poetry of handmade creation.
Graften’s social presence captures the poetry of touch and texture. Each post is an intimate glimpse into the making — slow, imperfect, yet profoundly human. Through muted tones and grounded compositions, the feed feels like a meditation on material honesty, where time and nature are the true artists.
Outcome
The outcome is a cohesive visual identity that breathes with calm and honesty. Through organic textures, muted palettes, and timeless typography, Graften translates the beauty of imperfection into a tactile experience — from editorial print to digital presence. Each element reflects its essence: slow-made, grounded, and quietly human